The Whisky a Go Go stands strong on the west end of the once-vital Sunset Strip, home of the ghosts of its gloriously rebellious past and the promise of the up-and-coming current rockers who pay for the privilege to showcase their talents in front of their friends.
The grand opening of the Whisky was probably the softest anyone could imagine. Formerly a bank, the original intention for the space was to be a French restaurant.
One of the owners had visited Paris, saw the cool young Euros in a restaurant called Whisky a Go Go and decided to try it out in West Hollywood, California.
But after spending a lot of time and money promoting its launch, most of the furniture hadn’t arrived. So they faked it. Indeed, the owners paid high school students to stand in line while music blasted from inside the empty building. A bouncer was hired to make sure no one came in and discovered the ruse.
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