Ed Sheeran sure knows how to market a new song and album.
The song “Old Phone Pub” from his forthcoming album Play has inspired the ginger superstar to start creating little pop-up events.
Late last month the singer/songwriter built a tiny pub in Ipswich, Massachussetts which is the same name of his hometown back across the pond. There he played a pair of new tunes including “Azizam,” an older number, and then covered Chappell Roan’s “Pink Pony Club.”
Then at weekend two of Coachella, the secret spot was found to craft another pub to work some of his magic in.
read more at: Setlist.fm
